What a week that was.
Momentous change in Egypt, people power in action – again. The process that Ghandi helped start in India in the 1920 to 40s, that continued in the U.S. Deep South in the 1950s and 60s, continues today. And, it seems, enabled by ever faster, more democratic media to be, if anything accelerating. Despite the fears of a surveillance culture, centralised control and so forth, we seem (at least to this optimist) to be moving slowly in the right direction.
And on another front it was pleasing to read and hear Michael Porter, the eminent business guru, apparently joining the bandwagon of “democratic business” (WorldBlu?), “social business” (Yunus?), “sustainable business” (Anderson?) and “conscious capitalism” (Mackey?) – all things related to what we might call Conscious Business.
Pleasing as it demonstrates how mainstream these ideas are becoming.
But beyond that it is also interesting to ask “how are we to ensure that this innovation, once underway, continues?”. Many, many forces are able to kill off good ideas long before they really get established. Indeed, does entering the mainstream always represent a good thing?
Two very familiar phenomena are backlash and whitewash.
Examples of backlash are all too common – everyone is watching Egypt with concern, for example. Will the “uprising” cause a backlash from the “system” that initially appears to allow it?
Whitewash, while less violent, is perhaps more worrying. And it is equally common when change “threatens”: for example, we all recognise “greenwash” in relation to the response of mainstream business to environmental concerns. As this new type of conscious business emerges, as my friend and colleague Tom Nixon asks: “how many of, say, the FTSE 100 or the Fortune 500 have made it real?”
In response, I’d like to quote Hunter Lovins: “Hypocrisy is the first step to real change.” His point is that once somebody says something, then we can hold them to account for it.
So let’s listen to what Porter and the gurus have to say. Then see whether corporate America and corporate UK actually change. Or if they just pretend to.
And then, personally, we need to hold the line. Hold on to our own beliefs and hold others to account for what they are saying. To make sure their actions follow their words.
Of course, that requires awareness, self-knowledge and, most of all, personal strength and courage. It’s all too easy to want throw in the towel when faced by force and threat or by duplicity and pretence. Easier to give in – especially when the power of the “establishment” seems overwhelming.
For me, overcoming those desires is what Conscious Business is really about – not the big trends, not what happens in the world, not what others say and do – but what goes on inside me, the choices I make, and what I do as a result. Exploring that, in the context of business, is “the road less travelled”. But also the route to momentous change.