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A home for the Conscious Business community in the UK

New ways to consume

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Another solution to over-consumption is simply that we stop consuming so fast! Slowing down makes a lot of sense to me, especially when it leads to a better experience as in the Slow Food movement. Yum.

And another is to create a rental business.

One example that has been around a really long time is video rental. Why does everyone have to buy a video, causing one to be manufactured, when a perfectly good business model exists for renting them? As we have seen the model does work well – it’s stood the test of time and evolved from shops into postal rental services like DvdsOnTap which became Lovefilm and so on. Maybe it will be replaced by electronic downloads, but so far I am surprised by how resilient the model seems. Maybe there’s more to these services than just selling the same physical item over and over again?

Another more recent example are the car clubs popping up everywhere (Streetcar, WhizzGo, CityCarClub to name just a few). It’s the same business model – buy one car and let many people use it.

I wonder what other goods could be provided in this way?

If you do go down this route, of course, differentiating yourself becomes more interesting. It has little to do with the product itself – differentiation comes from the way the service is offered. It’s good therefore to see more and more consultancies emerging specialising in this area – I came across the Engine Group just today.

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Author: Pete Burden

Asking good questions in a complex world to help people navigate, learn & grow #Coaching #Leadership #ActionLearning #OD Projects & businesses with #SocialValue

2 thoughts on “New ways to consume

  1. Interesting thoughts. The enduring appeal of libraries testifies to the fact that not everything needs to be personally owned to be enjoyed. I’d add the Paris bike share scheme to that list.

    Working in my garden the other day, it occurred to me that nobody needs to own their own lawnmower either. You could have a communal tool bank that works a similar way to streetcar.

  2. Pingback: Enough is enough « Conscious Business

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