Great TED talk by Ray Anderson (from May 2009).
Watch it if you have any doubts about a) our responsibility as business people b) our possibilities (as people who can change ourselves and our impact on the world).
I also love his “impact” formula. It’s worth careful inspection.
As he says, adopting this formula, believing it, following it, would reframe civilisation itself.
Ray Anderson Formula
It’s remarkable (to me at least) how a small change in how we assume the world (and economies, businesses) work could have such a remarkable effect.
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November 5, 2009 at 9:16 am
The excellent Ray Anderson (interviewed by Moira Gunn).
http://itc.conversationsnetwork.org/shows/detail4270.html