I’ve asked the question before. Just what are these business opportunities? And do we need an innovation strategy to define them?

Not always – sometimes you can just look. And sometimes a little idle speculation helps. I like the idle bit especially.

It’s been raining a lot in the last few days. I have been looking out of my office window at the rain. I looked and looked. And looked again.

Where does all that rain go I wondered?

The answer is a whole slew of new rainwater harvesting businesses – such as www.clearwell-rainpiper.co.uk. Offering rainwater collection services for businesses and consumers alike. As their blurb says, not only does collecting rainwater save a lot of money for a bigger business that is greening itself. But it also saves energy and can prevent flooding.

What could be more appropriate. In a rainy country like ours.