Another good post from Rosabeth Moss Kanter. She says it much better than I can where big companies are concerned.

Now let’s try to find some SME examples. Which small and medium-sized companies have been investing in getting their Mission straight and have benefitted from it – even in this downturn?

Who beyond the usual suspects  has been trying to add real value. Here’s last year’s FastCompany list. I wonder who will make it this year?