Business is a complex system. If you don’t believe me, notice how many times the words “chicken and egg” come up in board room conversations.
Shall we hire some new people? Yes, when the sales are there. But hold on, we can’t make the sales until we have the people. Let’s wait until we have the sales – then let’s hire the people. But hold on…
If you’re not familiar with systems theory, it suggests that we like to imagine things happening largely in linear and cause/effect kinds of ways. But that a better model is that many things we encounter in life, including business, are the result of circular feedback loops and conditions as well as causes. This makes things more unpredictable, and sometimes, leads to that ‘chicken and egg’ state.
So how might we break out of these loops? How do we resolve the impasse of hiring versus selling?
Firstly, be conscious of them.
Study how systems operate. Learn from experience the subtlety of emergent properties – how unexpected results emerge as the result of changes we sometimes unwittingly make to systems. Picture them, draw them, get a feel for them. Some systems theory seems mathematical but I always think of it as more as an art than a science.
And secondly, throw your hat over the wall. There’s a story I remember from long ago about George Washington. Apparently when he was a youth he and his friends (for some reason I imagine them in the top hats and tails) used to wander around the gardens near his home, looking to steal apples, cut down trees and generally make mischief.
Sometimes they’d come up to a wall. A really high, unclimbable, dangerous-looking wall.
That’s kind of ‘chicken and egg’ isn’t it? In front of it you’re stuck. You can’t resolve the impasse – you can’t go forward.
So what happened? Well, one of them would take off his hat and throw it over the wall. That did it.
You see then they were committed – they had to retrieve the hat, so that meant they had to climb the wall. They had to go forward. And they did.
By the way I have read several introductions to systems theory but by far the best in my opinion is the late Donella Meadows book: “Thinking in Systems“.